*original article generated on Poise.com

It’s the solution that women with bladder leaks have been waiting for. It’s not a tampon. It’s not a pad. It’s Poise* Impressa* Bladder Supports — an over-the-counter bladder support that helps prevent urine leaks, instead of absorbing them. Inserted into the vagina like a tampon, Impressa gently lifts and gives support to the urethra — the tube above the vagina that leads urine out of the bladder. This added support helps prevent urine from leaking out.

Impressa is specifically designed for women with Stress Urinary Incontinence (SUI), which affects millions of women. With this type of incontinence, you unexpectedly leak after pressure is suddenly placed on your bladder. Common triggers include laughing, coughing, sneezing, dancing and even lifting heavy items. If you have Urge Urinary Incontinence (UUI), which is when someone has an involuntary loss of urine due to a strong, sudden need to urinate, you can always use absorbency products like Poise® pads. But you may also want to talk with your doctor about other types of treatments.

What makes Impressa unique is that, unlike pads and liners that absorb leaks, it stops them from happening in the first place. This fills a large gap in the current treatment landscape for SUI. The more conservative options available today include physical therapy and lifestyle changes – like losing weight, doing your kegels, changing your diet, quitting smoking. And on the other end of the spectrum, there are more drastic and invasive options such as surgeries that help support the urethra or bladder.

Impressa Bladder Supports offer middle ground with an effective, non-surgical option that helps prevent leaks before they happen.

Most women have not had an option like this before. Impressa is the first over-the-counter internal device in the U.S. that’s been cleared by the FDA for the temporary management of SUI. That makes it convenient and accessible to all women — without the need for a prescription from their doctor. Because of this, for the first time, many women can finally stop their leaks instead of having to deal with them.

Impressa offers prevention that helps stop leaks for up to eight hours a day. This can give you the freedom to go about your day without worrying about uninvited leaks, changing bulky pads or embarrassing odor. One of the most common comments women have said after using Impressa is “It gave me my life back.”

While using Impressa, you won’t be constantly worrying that you may leak with every sudden move or sneeze. And because it’s stopping the urine from leaking out —not just absorbing it — you’ll have no more fear of odor. PLUS, there’ll be no more limiting your wardrobe choices for fear of little leaks or a bulky pad showing through. You really can gain your confidence back!

You will be able to get back to doing the things you love and just being worry free. So many women have told me they avoid certain activities or don’t go places because they’re worried about accidents. Impressa offers comfortable and discreet prevention that gives you the freedom to go anywhere and do anything.

What makes Impressa so unique is it stops the anatomic problem involved with Stress Urinary Incontinence (SUI). By offering discreet prevention that helps stop leaks before they start, Impressa fills the gap between absorbing with pads/liners, physical therapy and having surgery to try and fix the condition more permanently.